Baby Cow Productions Ltd is a UK comedy television production company established in 1999 by Steve Coogan and Henry Normal based in London and Manchester. It has since diversified into radio, animation and film. In 2008, BBC Worldwide bought a 25% stake in the company. The acquisition was made at a time when BBC Worldwide was being criticised for its "out of control" ventures, though Normal told The Guardian that BBC Worldwide had not made the highest bid.[1]